British Nordic Walking - Expert Impact

Dr Catherine Hughes,

British Nordic Walking

Met with Emilie Vanpoperinghe

We improve people’s health and wellbeing by training instructors and raising awareness in Nordic Walking. We currently work in partnership with Parkinsons UK and LimbPower training volunteers.

Nordic Walking is an activity well recognised as having many benefits for physical and mental health, backed up by a body of international research. Many people take up Nordic Walking because a health condition or injury means that they can no longer pursue their favourite fitness activities or because their change in circumstances mean that taking up physical activity has a new appeal.

Emilie quickly understood what we wanted to achieve and encouraged us to explore familiar areas in new ways and think about how we could target new income streams. I appreciated hearing about the techniques she had employed to develop Oddbox. It was also an interesting discussion on sponsorship strategy.

Dr Catherine Hughes, Director, British Nordic Walking

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