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We do good deeds and humanitarian interventions, especially buying food shopping and household necessities for people in poverty in the UK.

We publish a magazine showing every good deed we do and the subscriptions (of £8 per month on average) fund all the good deeds and cover magazine production costs.

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This was my first experience with a mentor, and I found the questioning a valuable process. Being challenged on aspects of the business led me to consider the enterprise deeply, what it means, what it is, why am I even doing it. These existential considerations have brought me to a place of deeper understanding, including of my own motivations, from which all else flows. I’d recommend this process to founders of any stage company.  

Bird Lovegod, Managing Director, Ethical Much Ltd

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