Ollie’s Edible Adventures is preventative programme for childhood obesity that uses a combination of television, publishing, digital and educational tools to enable healthy behaviour change for children, parents and teachers.
It is a preschool children’s brand targeting 3-6+ year olds. The brand is based on a five-year-old boy called Ollie who is the world’s pickiest eater.
When he finally tries the food – Ollie-POP’s! – and becomes what he eats, with fantastic food-fuelled super powers.
Ollie goes on adventures and with his new found superpowers, saves the day and learns valuable lessons about eating right – thanks to the ‘Power of Food’.
Mickey Rogers, Director of Ollie’s Edible Adventures
