Chrissie Rucker

Founder, The White Company

Chrissie Rucker started The White Company in 1994, when, unable to find well-designed, beautiful-quality white bed linens, that were also affordable, she decided to invest her £6,000 savings to produce them.

The White Company collection offered essentials for the home that included everything from bedspreads, pillows and duvets to luxury towels, bathrobes, china and table linen – all in simple, classic white.

The arrival of Chrissie’s first child prompted the creation of The Little White Company, a range of children’s and baby’s clothing, bedding and toys. 

Today, what began life as a small 12-page mail-order brochure has become one of the UK’s fastest-growing multi-channel retailers and a trusted British lifestyle brand. “We are obsessive about the details, and believe that beautiful things should be loved and used every day,” says Chrissie.

She is a patron for The Prince’s Trust and an ambassador for Everywoman. In August 2014, She launched Chrissie’s White Heart Foundation, to help vulnerable women and children build a brighter future. The foundation currently supports Refuge, The Prince’s Trust and Place2Be

Chrissie has mentored

Tutors United

Tutors United makes private tutoring accessible to disadvantaged young people, who would are in desperate need of extra academic help and cannot access private tutoring at normal market rate.

 

  • Tutors United
  • Techmums
  • Provenance

The matching was excellent. It was great to be connected with an experienced individual like Chrissie who could help guide me through my current business hurdles.

Joel Davis, Founder of Tutors United

Chrissie has mentored

Techmums

We help mums to harness the power of technology. Learn about social media, online safety, coding and more in our free workshops.

 

  • Tutors United
  • Techmums
  • Provenance

Chrissie really helped me to calm down and focus. To go back to basics and think hard about building a great product, to think about who our ideal customer would be and how to provide them with a really high-quality service.”

Dr Sue Black, Founder of Tech Mums

Chrissie has mentored

Provenance

We enable great businesses to build trust in their goods and supply chain. Provenance powered data helps shoppers choose your product.

 

  • Tutors United
  • Techmums
  • Provenance

Amazingly useful and I’m so grateful to Chrissie for her time. I’m really going to focus on the clarity of our brand – she taught me that a clear vision of what your business stands for and means to others can give momentum to the business.”

Jessi Baker, Founder of Provenance

Want to meet with Chrissie?