Tom Adeyoola

CEO & Founder, Metail

Tom Adeyoola is a technology entrepreneur. He was CEO and Founder of apparel technology scale-up Metail (2008-2019); acquired by Hong Kong based apparel manufacturer TAL Group in July of 2019.

Having graduated from Cambridge in Economics and driven by disruptive technology and business models, his career has taken him from consulting in pharmaceuticals to sports internet, 3G telecommunications, private aviation, film, gaming, fashion, and even band management. He currently serves as Non-Exec Director for zero carbon monitoring consultancy Verco and also served on the board of the revolutionary women’s personal wellness scale-up Elvie (2013-2017).

Tom is passionate about disruptive technology for societal and climate good and is the inspiration behind the government’s Seed Enterprise Investment Scheme (SEIS). He serves on the board of social environmental impact start-up Do Nation, has been a mentor for the Young Foundation social innovation accelerator programme and is also a patron for the creative incubator MeWe360.

You can read more about Tom here.

Connections
Tom has mentored…

Appt Health

Appt makes the delivery of preventive healthcare in GP practices effortless, by making appointments and reminders easy for all concerned.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

Tom was able to give me advice and guidance based on years of experience across a successful career. I came away with so much more clarity than when I went in, having made more progress in one hour than I had made in the last month.

Hector Smethurst, Founder, Appt Health

Tom has mentored…

CityMaaS

CityMaas is developing an app that uses AI and date to transform the travel of people with limited mobility in smart cities.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

Meeting Tom Adeyoola was time well spent – the clarity and value add is undeniable. Highly recommended!

Rene Perkins, Founder & CEO, CityMaaS

Tom has mentored

Compare Ethics

Compare Ethics is a one stop shop where shoppers who care about fair wages, treatment of animals and the environment can compare and choose brands they trust and love.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

The mentoring with Tom was exactly what we needed. Through his advice, we refocused our product and removed a lot of waste. This allowed us to focus on what mattered and led to a lot of growth. For anyone trying to see the wood for the trees, I would highly recommend it.  

Abbie Morris, CEO, Compare Ethics

Tom has mentored

NexxStepp

NexxStepp provide soft skills training to people to enable them to maximise success in their careers and address the pressing challenges associated with youth unemployment in Jamaica.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

Tom helped me both in the process of narrowing and focusing my brand, as well as supporting me to find my sweet spot in business and fine tune my unique selling point.  

Tishauna Mullings, Founder, NexxStepp

Tom has mentored

Musica Music

We are a music and health social enterprise with a clear objective to harmonise healthcare by embedding music into the dementia care plan journey.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

Tom helped me see where we could be focusing our attentions to help us scale the business and be sustainable. Drawing on his own experiences Tom was able to give me the insight and focus I need to take our business to the next level. I came away buzzing!  

Rosie Mead, Managing Director, Musica

Tom has mentored

Makers Valley Partnership

Makers Valley Partnership exists to support a community of creative and social entrepreneurs in east Johannesburg, South Africa.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

The session with Tom was truly enlightening. His vast experience was a perfect match and made for a rich engagement.  I left our session with renewed energy and I feel like I have some concrete actionable next steps to focus on for moving forward.  

Thobile Chittenden, CEO, Makers Valley Partnership

Tom has mentored

Yodomo

At Yodomo, we are on a mission to help grow wider participation in making and crafts, because we know that making supports wellbeing and grows a wider understanding of use and re-use of materials.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

My session with Tom enabled me to clearly break down the next phases of the business into achievable and measurable stages. He had excellent insight on how to make the best of our resources and where to crystalise our messaging. Most of all, it was reassuring to hear from someone of Tom’s experience that my journey thus far was altogether normal!  

Sophie Rochester, CEO, Yodomo

Tom has mentored

Healthy Me Healthy Communities

We work to reduce health inequalities together in Manchester neighbourhoods.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

The session with Tom was so useful in so many ways. Within a short time, I gained clarity and structure for overcoming our current challenges, with Tom providing the confidence for our organisation to pause and think again on how we approach digital transformation.  

Richard Browning, CEO, Healthy Me Healthy Communities

Tom has mentored

CodeBrave Tutors

CodeBrave Tutors provides online coding tutoring to kids internationally which funds free tech education to children from disadvantaged backgrounds in Lebanon.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

My mentoring session with Tom was seriously valuable. We talked about the challenges I was facing with business development and sales. Tom introduced me to his approach and mindset, and we workshopped where I’d been going wrong. It was a big ‘penny-dropping’ moment and just what I needed.

Clementine Brown, Director, CodeBrave Tutors

Tom has mentored

HISBE

HISBE is a new type of supermarket, that advocates for a sustainable future for food and farming.

  • Appt Health
  • CityMaaS
  • Compare Ethics
  • NexxStepp
  • Musica Music
  • Makers Valley Partnership
  • Yodomo
  • Healthy Me Healthy Communities
  • CodeBrave Tutors
  • HISBE

I’ve long admired Tom as an innovator in his own right and a supporter of multiple businesses that exist to challenge and change the world for the better. We discussed HISBE’s expansion strategy for an hour and he shared many useful insights and pointers, thanks to his big-picture thinking and weighty experience of raising capital.

Ruth Anslow, Co-Founder, HISBE

Want to meet with Tom?